How To Make CSR More Than Just a Marketing Initiative

CSR is an essential component of many business strategies. This has long been used as an impactful way for corporations to develop a positive brand image among consumers in order to drive sales. But if your company is solely utilizing CSR as a marketing tool, you’re likely missing out on a range of additional benefits […]

Small Businesses With Big Matching Gifts: Examples + Tips

When you think of top matching gift companies, your mind might be drawn to enterprise-level corporations such as Disney, Coca-Cola, Microsoft, etc. And for a good reason⁠—research shows that more than 65% of Fortune 500 companies offer matching gift programs. These corporations are well-known for their success and employ hundreds of thousands of people. But […]