Corporate Giving Definition
Corporate Giving Statistics
Corporate giving makes a huge impact on the community at large. Understanding this impact is essential if you want to raise more for your organization. According to recent statistics:
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Top Two Corporate Giving Programs
#1: Matching Gifts
#2: Volunteer Grants
Other Corporate Giving Programs
Top Corporate Giving Companies
Several corporations offer top corporate giving programs. For that reason, understanding your donor base and their connections to these companies is crucial so your organization can raise more.
Check out these top 10 companies for corporate giving:
|Apple||$10,000||Visit Apple’s corporate giving page.|
|$10,000||Visit Google’s corporate giving page.|
|The Home Depot||$3,000||Visit The Home Depot’s corporate giving page.|
|Disney||$25,000||Visit Disney’s corporate giving page.|
|Coca-Cola||$20,000||Visit Coca-Cola’s corporate giving page.|
|General Electric||$5,000||Visit GE’s corporate giving page.|
|BP||$5,000||Visit BP’s corporate giving page.|
|Microsoft||$15,000||Visit Microsoft’s corporate giving page.|
|JPMorgan||$1,000||Visit JPMorgan’s corporate giving page.|
|Verizon||$5,000||Visit Verizon’s corporate giving page.|
Corporate Giving Trends
Corporate Giving Trend #1:
Expanded Nonprofit Eligibility
Many companies are expanding their matching gift programs to include any type of 501(c)(3) nonprofit or educational institution, rather than focusing on specific categories of nonprofits. This is an excellent advancement that makes employees happy and helps even more organizations serve their missions.
Examples of Expanded Nonprofit Eligibility
Caterpillar Inc. is the world’s largest construction equipment manufacturer. The company previously only matched donations to higher education institutions. However, this year they have expanded to match donations to all 501(c)(3) organizations.
The Caterpillar Foundation offers a year-round matching gift program at a 1:1 ratio, and each employee can request an annual combined total maximum match of $2,000 per calendar year.
Pioneer Natural Resources is an independent oil and gas exploration and production company. The company previously only matched donations to higher education institutions, but in recent years, they have expanded to also match donations to all 501(c)(3) nonprofits.
Pioneer Natural Resources will match a maximum of $5,000 at a 1:1 ratio per year for active employees.
Corporate Giving Trend #2:
Increased Monthly Giving
In recent years, there has been a significant increase in recurring monthly gifts from corporations and individual employees. Monthly giving has proven to be a great way for large corporations to engage their employees and encourage participation in corporate giving.
Recurring monthly giving also leads to more giving overall. It’s a steady source of revenue for nonprofits and results in employees donating more overall, as they can spread their donations over time.
Examples of Increased Monthly Giving
Many companies are taking advantage of automatic payroll deductions so employees can automatically donate directly from their paycheck every month and receive tax benefits.
Companies are also leveraging matching gift programs to further incentivize their employees to participate in monthly giving.
Corporate Giving Trend #3:
Higher Employee Participation
Today, more employees want to take part in corporate giving and are actively supporting and choosing to work for companies that share their values. This means more companies are measuring their impact as a way to further engage their employees and keep up their corporate giving programs.
Examples of Higher Employee Participation
Companies are using software to track the results of their campaigns analytics, which they can then share with stakeholders. This software also allows companies to keep track of and monitor donations and/or volunteer hours, set yearly goals that everyone can work toward, and demonstrate to employees the impact they’re making. Friendly competition and activity feeds help increase the level of engagement and participation, as well!
For example, Microsoft has adapted its corporate giving and volunteer programs to further engage its employees. They have done this by making the programs more accessible to everyone, which has resulted in higher employee participation and rewards.
Corporate Giving Trend #4:
More Consumer Influence
In recent years, consumers have been demanding that companies address social issues, which has resulted in the heads of corporations speaking out about positive social change and motivating other companies and their employees to work with organizations to make these changes.
Examples of More Consumer Influence
Consumers are more inclined to purchase from companies that share their values and work to improve society. For that reason, companies have been adapting their corporate giving and volunteer programs in response to recent events and consumers so they can allow employees to support any charity they want.
Companies are also using data and analytics to determine which causes their employees care about. Using this information, they can further support their employees with grants, volunteering events, and matching gifts.