Data Ethics and Privacy: Questions in Matching Gift Fundraising

Data is a powerful resource for making strategic decisions. This idea is evidenced by McKinsey Global Institute’s claim that organizations backed by innovative data practices are 23 times more likely to acquire donors, consumers, and other essential stakeholders. In many ways, data has been established as a new currency in an information-driven era. As increased […]

15 Inspiring Examples of Corporate Philanthropy in Action

The collaboration between the corporate sector and nonprofit organizations has never been so vital. Companies across various industries leverage their resources, expertise, and networks to make a difference. Best of all, recent research on trends shows that these programs are becoming increasingly generous, and we’re here to share some corporate philanthropy examples from real companies, […]

Matching Gift Databases: What Nonprofits Should Know in 2024

In the competitive realm of nonprofit fundraising, overlooking any revenue stream can be a critical oversight. This is particularly true for one lucrative yet often neglected area, matching gifts. Did you know that an astounding $4-7 billion in matching gift funds goes unclaimed each year? This untapped resource can transform your nonprofit, helping to propel you toward your […]

How to Launch a Corporate Volunteer Program Employees Love

In today’s rapidly evolving business landscape, companies are increasingly recognizing the importance of corporate social responsibility (CSR) and the positive impact it can have on their employees, communities, and overall brand reputation. Among the various avenues for CSR engagement, corporate volunteer programs have emerged as a powerful tool for businesses to contribute meaningfully to society. […]

Skills-Based Volunteering: What It Is And Why It Matters

Charitable donations, community service, and matching gifts have long been a part of the corporate philanthropy landscape. However, businesses are now tapping into their most valuable asset—their talented workforce—to drive meaningful change in communities. Skills-based volunteerism is the most rapidly growing form of philanthropy with more than 50% of companies channeling the expertise of their […]

Measuring Google Ad Grants Success: How To Track Winning Ads

Google controls almost 92% of the global search engine market, processing more than 8 billion searches per day. Given its massive reach, this search engine is a powerful tool for nonprofits to convert curious web visitors into dedicated supporters. That’s why the Google Ad Grant is such an advantageous marketing tool for nonprofits. But to […]

7 Types of Corporate Philanthropy and How to Leverage Them

Businesses today are not just expected to generate profits; they are also expected to give back to their communities and support social and environmental causes. To accomplish this, businesses must first understand the array of charitable giving options available to them. In this guide, we’ll explore the multifaceted landscape of corporate philanthropy, breaking down the […]

How to Market Matching Gifts: The Comprehensive FAQ Guide

Matching gift programs can quickly double or triple your incoming donations, skyrocketing your fundraising revenue. This makes them the perfect vehicle for engaging donors, corporate partners, and other supporters who are already making a difference. It’s likely that a lack of awareness might be holding your nonprofit back from realizing its potential as more than 78% of donors are […]

Matching Donation Challenges: How to Double Donors’ Impact

Picture this: every donation you receive turns into two. It’s not some incredible magic trick, but rather, it’s a very real fundraising strategy that allows nonprofits to unlock the full potential of their supporters’ generosity. In the world of nonprofit fundraising, matching donation challenges have been capturing hearts, inspiring generosity, and multiplying contributions. These challenges […]

Corporate Citizenship: A Modern Company’s Guide to Success

In today’s socially conscious world, businesses are placing an increased focus on the concerns that their employees, customers, and stakeholders have about the environment and society as a whole. According to a survey conducted by Paul Polman, 69% of U.K. employees and 66% of U.S. employees feel anxious about the future of the planet and society. […]