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What to Know About Completing an In-Kind Gift Application
In-kind donations play a crucial role in supporting nonprofits by providing essential goods or services that help them further their mission. However, before a nonprofit can benefit from an in-kind gift, it often needs to navigate the process of submitting an in-kind gift application.
This process can seem overwhelming, especially for organizations that are new to securing in-kind donations. In this blog post, we’ll guide you through the key elements to understand and consider when completing an in-kind gift application, ensuring you’re well-prepared to maximize your organization’s chances of receiving valuable contributions. This includes:
- What are in-kind gifts?
- What is an in-kind gift application?
- Steps to complete your in-kind gift applications
- Best practices to make your in-kind gift applications stand out
- 26 companies offering easy in-kind gift applications
Let’s get started with the basics.
What are in-kind gifts?
In-kind gifts are non-monetary donations made to a nonprofit, school, or other charitable organization. Instead of giving cash, individuals, companies, or groups contribute goods, services, or other resources that directly support the recipient’s mission or operations. These donations can be tangible items or intangible services, depending on the donor’s capacity and the recipient’s needs.
Here are a few examples:
- Goods: Physical items such as food, clothing, office supplies, equipment, furniture, or technology.
- Services: Professional services like legal advice, marketing support, graphic design, or IT assistance.
- Space: Donated event venues, office spaces, or storage facilities.
- Expertise: Volunteer time from skilled professionals or consultants offering their specialized knowledge.
All in all, in-kind gifts are extremely valuable because they can reduce a nonprofit’s operating costs, expand program capabilities, and help secure additional funding by demonstrating community support.
What is an in-kind gift application?
An in-kind gift application is a formal request submitted by a nonprofit organization, school, or similar entity to an individual, business, or foundation with the purpose of obtaining in-kind donations.
These applications generally outline the specific goods or services being requested and explain how the donation will support the organization’s mission, programs, or operations.
Key Components of an In-Kind Gift Application:
- Organization Information: Details about the nonprofit, including its mission, goals, and impact.
- Donation Request: A clear description of the in-kind gift being sought, such as specific items, professional services, or use of facilities.
- Purpose: Explanation of how the requested gift will be used and why it is essential for the organization’s work.
- Donor Benefits: Any potential recognition or benefits for the donor, such as publicity, tax deductions, or acknowledgment in promotional materials.
- Supporting Documentation: Proof of nonprofit status, budget details, or other materials to validate the request.
In-kind gift applications help organizations articulate their needs and demonstrate professionalism to potential donors. A well-prepared application increases the likelihood of receiving donations and fosters trust and transparency in donor relationships.
Steps to complete your in-kind gift applications
Ready to begin soliciting in-kind donations for your cause? We’ve outlined the following steps organizations should take in order to apply for in-kind donation programs below.
1) Identify companies with in-kind gift applications available.
Many companies offer organized in-kind donation programs, with applications for getting involved available online for easy access. The first step is to locate the right companies—and a quick online search (or a list like the one we’ve compiled below) can help.
As you look, remember to narrow your field of vision by targeting businesses whose offerings align with your nonprofit’s needs. For example, consider technology companies for computer equipment or grocery stores for food donations.
2) Navigate to the company’s in-kind gift application.
Once you’ve identified potential donors, locate their in-kind gift application. This information is often found on the company’s website, typically under sections like “Corporate Social Responsibility,” “Community Giving,” or “Philanthropy.” You can also conduct a quick Google search, such as “(Company Name) + in-kind donations.”
If the application isn’t easily accessible online, consider reaching out to the company’s community engagement or corporate giving team for guidance.
3) Review the company’s program criteria.
When it comes to in-kind giving programs, participating companies often have specific criteria for the types of nonprofits they support, the kinds of donations they provide, and any limitations or restrictions. Before filling out an in-kind gift application, it’s a good idea to thoroughly review a company’s eligibility requirements and program guidelines to ensure you’re a solid fit.
This involves ensuring your request aligns with their giving priorities, such as geographic focus, organizational mission, or donation types. Otherwise, you risk wasting valuable time completing an application that’s not likely to pan out.
4) Complete the application and attach supporting materials.
At this point, you’re ready to fill out the application carefully, providing all required details about your organization and the requested in-kind donation. This typically includes an overview of your nonprofit’s mission, how the gift will be used, and the anticipated impact on your cause.
It’s important that your application is complete and thorough, ensuring you supply answers to any questions the donating company puts forward. Then, be sure to attach any supporting materials the company requests, such as proof of your nonprofit status, financial documents, or specific project plans.
5) Submit the form online or bring it to your nearest location.
Once the application is complete and all required materials are attached, submit it as directed. Many companies accept applications online through dedicated portals, while others may request that forms be mailed or delivered to a local office or store location.
Double-check the submission instructions to avoid delays, and get your application to its intended location promptly.
6) Wait to hear regarding approval from the donor company.
After submitting your application, wait for the company to review your request. This process can take anywhere from a few weeks to several months, depending on the company’s review timeline.
Use this waiting period to prepare for follow-up communication, such as providing additional information if requested or building a relationship with the company’s community engagement team. If approved, you’ll want to express gratitude and fulfill any acknowledgment requirements the company has outlined.
Best practices to make your in-kind gift applications stand out
You might think that all applications are cut and dry with no way to differentiate or uniquely showcase your organization. But the truth is that there are several ways your organization can make its appeal stand out from the crowd. These include the following expert-proven practices:
Look into local companies offering in-kind giving programs.
Focusing on local companies increases the chances of building meaningful relationships with donors. After all, local businesses are often more inclined to support organizations within their communities, as it strengthens their local presence and brand loyalty.
Research businesses nearby that have in-kind giving programs and identify those whose offerings align with your nonprofit’s needs. Highlighting the shared community impact in your application can make it more compelling, too!
Register your cause with relevant product donation platforms.
Many companies use product donation platforms like Good360 or DonationMatch to manage their in-kind giving programs. Registering your nonprofit with these platforms beforehand expands your access to in-kind donations and simplifies the process.
These platforms also help match your needs with available resources, giving you more opportunities to receive valuable contributions.
Provide context into in-kind donation usage.
When completing an application, clearly explain how the requested donation will be used to support your mission and programs. Detail the impact the in-kind gift will have on your organization and the community you serve.
Providing a strong narrative helps donors understand the value of their contribution and makes your application more memorable.
Share as much information as possible.
Transparency builds trust. Include comprehensive details about your nonprofit, such as your mission, recent accomplishments, financial status, and specific project goals. Offering a complete picture of your organization reassures donors that their gift will be put to good use. While an in-kind gift application is generally a fairly structured process, you’ll want to provide as much detail as possible within the framework of the form.
Submit your in-kind applications early on.
Many companies have set budgets or quotas for in-kind donations, which may be allocated on a first-come, first-served basis. Applying early increases the likelihood of being considered before funds or resources are exhausted. Additionally, submitting applications well in advance of your intended usage date provides ample time for processing and coordination.
26 companies offering easy in-kind gift applications
Companies are generally some of the best in-kind donors. Check out this list of businesses known for their generous in-kind giving programs—complete with direct application links for easy access!
Bath & Body Works
Bath & Body Works is a specialty retail chain with a focus on body care and home fragrance. The company supplies donated goods, including personal care items, soaps, lotions, candles, and more, to organizations that focus on supporting underserved communities in the areas of hunger and food insecurity, housing and shelter initiatives, and education and workforce development.
Start the in-kind gift application now!
Target
Target is a major retail corporation, offering everything from groceries and essentials to clothing and electronics and more. Through its Target Community Giving program, the company will supply gift cards as a form of in-kind giving. All you need to do is complete the application and bring it to your local Target store.
Start the in-kind gift application now!
Publix
An American supermarket chain, Publix is known for its community giving programs and focus on supporting local nonprofits. Currently, the company contributes product donations to organizations “doing great things” for communities in Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina, Virginia, and Kentucky. However, their core areas of focus include organizations targeting youth, education, hunger reduction, and homelessness alleviation.
Start the in-kind gift application now!
Total Wine & More
A retailer specializing in wine, beer, and spirits, Total Wine is known for offering charitable support for nonprofits through in-kind donations and fundraising opportunities. Organizations are encouraged to apply to receive an auction item, wine and spirits discount, or event sponsorship.
Start the in-kind gift application now!
Mattel
A global toy company known for brands like Barbie and Hot Wheels, Mattel supports children’s initiatives through product donations and philanthropic programs. Organizations seeking in-kind donations are encouraged to register through Good360 to order toys at no cost through the online catalog.
Start the in-kind gift application now!
Kendra Scott
Kendra Scott is a jewelry brand that emphasizes giving back through product donations, event hosting, and charitable partnerships. With a focus on women and youth-related causes, the company provides product donations to organizations with the express purpose of using the jewelry products to raise funds.
Start the in-kind gift application now!
Spirit Airlines
An ultra-low-cost airline, Spirit Airlines is known for supporting communities with travel vouchers and charitable initiatives. Organizations looking to secure an in-kind gift from the Spirit Foundation can complete the brief online form, providing information about the intended donation’s purpose.
Start the in-kind gift application now!
Alaska Airlines
A major airline committed to corporate social responsibility, Alaska Airlines contributes to nonprofits through in-kind travel donations and community programs. While they’ll consider donation requests from nearly any organization, the company prefers to focus its giving on nonprofits dedicated to forming career connections for young people, diversity and inclusion, environmental sustainability, and socioeconomic mobility.
Start the in-kind gift application now!
Gildan
Gildan is a clothing manufacturer offering in-kind donations of apparel and supporting community development programs. The company notes that it focuses its philanthropic efforts on organizations dedicated to quality education, good health and well-being, and resource protection.
Start the in-kind gift application now!
A tech giant providing in-kind support through products, advertising grants, and technology-focused philanthropy, Google is a big name when it comes to giving back. One way that it does so is through its Ad Grants program, which provides in-kind donations worth up to $10,000 per month in no-cost advertising space.
Start the in-kind gift application now!
Atlanta Zoo
A leading wildlife conservation organization, the Atlanta Zoo offers educational resources and event support to nonprofits. In order to support other charitable causes, the zoo provides complimentary tickets to be used for events, auctions, and more.
Start the in-kind gift application now!
Wynn Resorts
Wynn Resorts is a luxury hotel and casino operator that supports community initiatives through in-kind donations and sponsorships. Specifically, the company is known for its willingness to provide generous donations of room nights, show tickets, and restaurant gift certificates.
Start the in-kind gift application now!
Hershey Entertainment
Hershey Entertainment is an entertainment company offering support for nonprofits through event tickets and community engagement programs. Organizations operating in and around the geographic area where Hershey employees live and work are prioritized, while there’s also an emphasis on causes that support at-risk children.
Start the in-kind gift application now!
Sprouts Farmers Market
As a grocery store chain, Sprouts Farmers Market contributes to local communities through donations of healthy food, gift cards, and other nonprofit partnerships. Organizations interested in applying for in-kind gifts should complete the online application and indicate a local store for donation pick-up (gift cards, on the other hand, are mailed directly to the organization).
Start the in-kind gift application now!
Orlando Magic (NBA)
The Orlando Magic is an NBA team that actively supports community initiatives through donations, grants, and outreach programs. While this is an excellent opportunity for Central Florida-based nonprofits, keep in mind that many NBA teams offer generous donations! Check with your local organization to see if teams in your area provide in-kind gifts, too.
Start the in-kind gift application now!
Atlanta Braves (MLB)
The Atlanta Braves is an MLB team dedicated to giving back through charitable donations and youth-focused initiatives. Organizations interested in receiving an in-kind gift are encouraged to complete the online application. However, it’s important to note that other MLB teams offer similar programs, and you may want to reach out to a team in your area for the most relevant product donations.
Start the in-kind gift application now!
New York Islanders (NHL)
NHL team New York Islanders supports local nonprofits through in-kind donations and community outreach programs. Specifically, the team is known for its generosity in providing donations of autographed memorabilia that can be auctioned at an upcoming event. However, priority is given to organizations within the Long Island/NY Metro region, so you may want to look into other NHL teams for additional opportunities.
Start the in-kind gift application now!
New England Patriots (NFL)
An NFL team actively involved in philanthropy, the New England Patriots support nonprofits through grants, donations, and community events. This includes in-kind donations of signed memorabilia, player appearances, and more. Since priority is given to causes central to New England, it’s a good idea to look for NFL donation opportunities close to you!
Start the in-kind gift application now!
Stardust Building
A nonprofit organization in itself, Stardust Building offers donated building materials and supplies to support sustainability and affordable housing projects. Specifically, proceeds from the company’s Re-use Centers help support its Gifts In Kind program, which provides essential materials to local nonprofits serving families in need. Interested organizations are encouraged to apply using the Gifts In Kind Membership Application found on the organization’s website.
Start the in-kind gift application now!
Great Wolf
An indoor water park and resort chain, Great Wolf provides in-kind support through event sponsorships and nonprofit collaborations—both locally and across the nation. One way that it does so is with its in-kind donation program, offering donated certificates to the company’s resorts.
Start the in-kind gift application now!
Hood
Hood is a leading dairy company that supports community causes through generous donations and sponsorships. With a focus on organizations supporting children’s and families’ health and wellness, Hood supplies product donations for community events.
Start the in-kind gift application now!
Go Ape
An outdoor adventure company, Go Ape partners with nonprofits to provide in-kind donations and host fundraising events in the areas in which its various locations operate. In order to access free tickets, organizations are encouraged to apply using the company’s DonationMatch portal.
Start the in-kind gift application now!
Samaritan Health Services
A healthcare organization committed to improving community well-being, Samaritan Health Services provides in-kind medical support and charitable programs to nonprofits. When it comes to supplying in-kind donations, the company notes that priority is given to events and activities that address community health needs, promote public awareness of health issues, and align with its strategic goals and mission.
Start the in-kind gift application now!
Big Y
Big Y is a regional supermarket chain supporting community initiatives through product donations and other nonprofit partnerships. While its giving can extend beyond these core values, the company generally prefers to support organizations that involve hunger relief, families and education, health and wellness, and military/first responders. Typical in-kind donations are in the form of store gift cards.
Start the in-kind gift application now!
Bashas’
A grocery retailer with a strong focus on community giving, Bashas’ offers support through food donations and sponsorships alike. This is primarily focused on organizations that support its core values of advocating for good, child welfare, environment and sustainability, food access, food system education, and total wellness. Through its Bashas’ Purposeful Giving program, the company contributes gift cards, food donations, and more.
Start the in-kind gift application now!
Tucson Electric Power
An energy company dedicated to community support, Tucson Electric Power provides support for nonprofits through grants, in-kind contributions, and volunteerism. Its areas of focus include community vitality, public education, environmental sustainability, and social equity. In-kind donations the company contributes include computer equipment, office furniture, printed materials, meeting/event space, or use of operational equipment.
Start the in-kind gift application now!
Final thoughts & additional resources
Completing an in-kind gift application doesn’t have to be a daunting task. By understanding the necessary steps, ensuring all information is accurate and complete, and aligning the donation request with your nonprofit’s needs, you can significantly improve your chances of securing a meaningful gift.
Remember, thoroughness and clarity are the keys to a successful application. With this knowledge, you’ll be better equipped to navigate the process and build strong relationships with donors, ultimately enhancing the impact of your nonprofit’s mission. Good luck!
Ready to learn more about in-kind donations and beyond? Check out these additional recommended resources:
- The Complete Guide to In-Kind Donations for Nonprofits. Get started with the basics! Learn everything there is to know about in-kind donations with this comprehensive resource.
- Tracking In-Kind Donations for Nonprofits: What to Know. Ensure your team is making the most of in-kind gifts by tracking them effectively. Find out how your organization can do so in this guide!
- The Value of Donor Employer Information in Workplace Giving. You can use your donors’ employer data to uncover lucrative opportunities—including in-kind donations! This guide shares how.
