As of January 2022, Google has almost 92% of the global search engine market, processing more than 8 billion searches per day. Given its massive reach, this search engine is a powerful tool for businesses, marketers, and even nonprofit organizations. To drive the most clicks to your website (and convert these curious web visitors into dedicated […]
Today, the success and growth of educational institutions relies not only on the efforts of educators and their staff but also on the financial and other support of their surrounding communities. One powerful way that individuals and corporations contribute to the advancement of these institutions is through workplace giving. This practice, often facilitated by generous […]
Around the world, nonprofit organizations work tirelessly to fulfill their missions and make a difference in their communities. To continue doing so, however, they need support in the form of donations, volunteers, and online engagement. This is where nonprofit marketing comes in. Through nonprofit marketing, organizations can find prospective supporters, retain existing ones, and inspire […]
Looking for ways to save room in your nonprofit’s marketing budget? Did you know that Google can help you save $10,000 on marketing every month? As part of their corporate philanthropy program, Google offers a valuable opportunity for nonprofits called the Google Ad Grant. Through this program, you can receive free monthly advertising credits to get your […]
You saw how valuable the Google Ad Grant could be for your nonprofit, you went through the application process, and you received the grant. Congratulations! Your nonprofit’s journey with the Google Ad Grant has just begun. Now that you have the grant, it’s time to reach wider audiences and get the right kind of attention for […]
Looking for new ways to elevate your organization’s matching gift strategy? Worried that you might be overlooking simple methods used by the industry’s leading nonprofit fundraisers? Wondering if there are matching gift secrets that can help your team raise more while maximizing engagement with supporters? Buckle up! It’s time to explore top tips and tricks […]
Google has evolved over time to offer different opportunities to organizations wishing to rank highly on their search engine results pages (SERPs). One such opportunity is Google Ads, where organizations can pay for advertisements that will be shown above organic results on SERPs. The Google Ad Grants program allows nonprofits all across the globe to […]
According to corporate philanthropy studies, businesses provide over $29 billion to nonprofits each year—and the number continues to grow. Much of that funding comes from a smaller subcategory of corporate philanthropy known as workplace giving strategies, in which a company’s employees play an active role in giving. There’s a lot that nonprofits can do to better position themselves to […]
It’s no mystery that online visibility is an efficient way to draw a crowd. NonprofitSource’s online giving statistics show that 98% of internet searchers click a result on the first page of Google search results. That means if you want your nonprofit’s website to be visited, page one is the place to be. So how […]
Corporate matching gift programs are one of the most substantial opportunities for nonprofits to leverage their relationships with individual donors and corporate partners alike. Historically, however, there have been some substantial roadblocks that keep eligible donors from taking part in the initiatives. And now, matching gift auto-submission is here to provide new and innovative solutions […]
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