For nonprofits, Google represents an awesome marketing opportunity to grow their audiences and connect with motivated supporters. As one of the best examples of corporate philanthropy out there, Google offers free access to its Google Ads platform through the Google Ad Grant. The program requires some technical knowledge to navigate, which is why we recommend working […]
A whopping 26 million individuals work for companies that offer matching gift programs. However, only 8% of donors know whether their employer offers matching gifts, their eligibility status, and how to apply for a matching gift. Information about matching gift programs is often easily accessible, but many supporters don’t know to look for it or whether doing […]
The state of philanthropy is often difficult to measure. For instance, nonprofits in 2023 saw a 20-30% decline in donations on average. However, the amount given to nonprofits on GivingTuesday was up from the previous year, totaling $3.1 billion. With mixed signals like these, it can be difficult to know if changes in your nonprofit’s donations are reflective of […]
For nonprofits like yours, grant funding is a critical revenue source. Whether they come from government agencies, private or public foundations, or corporations, grants provide the financial flexibility you need to complete major projects and launch programs to further your mission. However, it takes a lot of time, effort, and resources to find and apply for […]
Stop and think for a second: how many revenue sources does your nonprofit have? Do you primarily rely on contributions from individuals? Have a few grants? Maybe a corporate sponsor? Ideally, your nonprofit should have access to these channels and potentially even a few more income streams. By diversifying your revenue, your nonprofit will have […]
If you’re searching for information on Canada matching gifts, you’ve come to the right place! As a nonprofit in the Canadian market, it can be challenging to secure corporate matching gifts from your donors’ employers. You’ll need to know which Canadian companies match donations and have a simple way to inform your donors of their eligibility. That’s […]
Volunteering takes many forms. Running a bake sale to raise money for an elementary school, planting trees in a community park with a conservation nonprofit, and caring for a neighbor with an illness are all types of volunteering. Volunteering is part of the fabric of our society, ensuring we care for our neighbors and support […]
Data is a powerful resource for making strategic decisions. This idea is evidenced by McKinsey Global Institute’s claim that organizations backed by innovative data practices are 23 times more likely to acquire donors, consumers, and other essential stakeholders. In many ways, data has been established as a new currency in an information-driven era. As increased […]
The collaboration between the corporate sector and nonprofit organizations has never been so vital. Companies across various industries leverage their resources, expertise, and networks to make a difference. Best of all, recent research on trends shows that these programs are becoming increasingly generous, and we’re here to share some corporate philanthropy examples from real companies, […]
Google controls almost 92% of the global search engine market, processing more than 8 billion searches per day. Given its massive reach, this search engine is a powerful tool for nonprofits to convert curious web visitors into dedicated supporters. That’s why the Google Ad Grant is such an advantageous marketing tool for nonprofits. But to […]
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