Entries by 360MatchPro

5 Trends in Corporate Philanthropy That Dictate the Future

The state of philanthropy is often difficult to measure. For instance, nonprofits in 2023 saw a 20-30% decline in donations on average. However, the amount given to nonprofits on GivingTuesday was up from the previous year, totaling $3.1 billion. With mixed signals like these, it can be difficult to know if changes in your nonprofit’s donations are reflective of […]

20+ Employee Engagement Ideas for Your Growing Business

Engaged employees are more productive, loyal, and likely to speak positively about your business to friends and family. Outside of a few highly motivated individuals, your engagement levels depend on your business and your practices for connecting with employees. Of course, it’s easy to want to engage your employees and another thing to brainstorm engagement […]

How You Can Unlock the Power of Corporate Matching Donations

Stop and think for a second: how many revenue sources does your nonprofit have? Do you primarily rely on contributions from individuals? Have a few grants? Maybe a corporate sponsor? Ideally, your nonprofit should have access to these channels and potentially even a few more income streams. By diversifying your revenue, your nonprofit will have […]

How to Start a Matching Gift Program in 3 Easy Steps

In an era where corporate social responsibility has become a cornerstone of successful business practices, organizations are looking for new ways to give back to the communities they serve. One powerful way to do this is to establish a matching gift program. A matching gift program allows your business to financially match employee donations to […]

15+ Powerful CSR Statistics About The Impact of Giving Back

Over the past few decades, corporate social responsibility (CSR) has catapulted into public consciousness with 70% of consumers wanting brands to take a stand on social and environmental issues. For those who are new to this concept, CSR is a business model where companies integrate social and environmental concerns into their business operations. This often includes conducting […]

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Data Ethics and Privacy: Questions in Matching Gift Fundraising

Data is a powerful resource for making strategic decisions. This idea is evidenced by McKinsey Global Institute’s claim that organizations backed by innovative data practices are 23 times more likely to acquire donors, consumers, and other essential stakeholders. In many ways, data has been established as a new currency in an information-driven era. As increased […]

Measuring Google Ad Grants Success: How To Track Winning Ads

Google controls almost 92% of the global search engine market, processing more than 8 billion searches per day. Given its massive reach, this search engine is a powerful tool for nonprofits to convert curious web visitors into dedicated supporters. That’s why the Google Ad Grant is such an advantageous marketing tool for nonprofits. But to […]

7 Types of Corporate Philanthropy and How to Leverage Them

Businesses today are not just expected to generate profits; they are also expected to give back to their communities and support social and environmental causes. To accomplish this, businesses must first understand the array of charitable giving options available to them. In this guide, we’ll explore the multifaceted landscape of corporate philanthropy, breaking down the […]

How to Market Matching Gifts: The Comprehensive FAQ Guide

Matching gift programs can quickly double or triple your incoming donations, skyrocketing your fundraising revenue. This makes them the perfect vehicle for engaging donors, corporate partners, and other supporters who are already making a difference. It’s likely that a lack of awareness might be holding your nonprofit back from realizing its potential as more than 78% of donors are […]

Matching Donation Challenges: How to Double Donors’ Impact

Picture this: every donation you receive turns into two. It’s not some incredible magic trick, but rather, it’s a very real fundraising strategy that allows nonprofits to unlock the full potential of their supporters’ generosity. In the world of nonprofit fundraising, matching donation challenges have been capturing hearts, inspiring generosity, and multiplying contributions. These challenges […]