15+ Nonprofit Marketing Software Tools To Spread Awareness

Your nonprofit’s mission is powerful, but without an effective marketing strategy, it might not reach the people who need it most. The right nonprofit marketing software can help tell your story, grow your donor base, and make a bigger impact.

From advertising to website management, we’ll cover a range of tools that will boost your online presence and nurture donor relationships. We’ll also provide tips on selecting the right fit for your outreach. Here’s what we’ll cover:

How To Choose The Right Nonprofit Marketing Software
Best Workplace Giving Marketing Software for Nonprofits
Best Advertising Tools For Nonprofits
Best Email Marketing Software For Nonprofits
Best Website Creation and Optimization Tools for Nonprofit Marketing
Best Nonprofit Content Creation and Design Tools

Whether you’re a busy leader or a dedicated marketer, you’ll find recommendations to improve and streamline your marketing. Let’s start with some advice for your search!

How To Choose The Right Nonprofit Marketing Software

Knowing how to choose the right software before exploring specific options ensures you understand your needs and priorities, so you don’t waste time on tools that might seem impressive but don’t fit your mission. A thoughtful approach leads to smarter choices, saving both time and resources.

Follow these steps to select effective nonprofit marketing software that supports your digital marketing efforts:

1. Define your goals.

Decide what you want to achieve with your nonprofit marketing software. Identify how software addresses specific challenges your organization faces. You might set goals like:

Boost Donor Engagement: Automate personalized follow-up emails and track interactions to build stronger relationships.
Increase Corporate Giving Revenue: Grow awareness of workplace giving programs like matching gifts and volunteer grants with automated outreach.
Expand Your Online Presence: Improve social media campaigns and drive more traffic to your website.
Enhance Volunteer Coordination: Keep your volunteer base informed and organized for key initiatives.
Grow Your Email List: Send targeted, engaging communications and opportunities to supporters.
Reach New Audiences: Invest in targeted advertising to extend your nonprofit’s reach to new donors, volunteers, and beneficiaries.

Different types of nonprofit marketing software will support different goals, so it’s important to define your objectives and challenges upfront.

2. Prioritize key features.

Do you need all-in-one marketing software for nonprofits or tools for a specific aspect of your marketing, such as email or website management? With that answer in mind, identify the essential features your organization needs, such as email automation, social media scheduling, or website analytics. Differentiate between must-have functionalities and additional features that would be beneficial but not critical.

Focusing on key functionalities ensures the software will support your core operations while avoiding overspending.

3. Set a budget.

Establish a clear budget that accounts for base costs, implementation fees, and long-term expenses like subscription fees. Consider the initial investment alongside recurring fees to understand the total financial commitment. A well-defined budget helps narrow your options to solutions that provide the best value.

4. Check for discounts.

When looking at specific marketing software, investigate whether vendors offer discounts or special pricing tailored for nonprofits. Many providers have nonprofit-specific promotions or bundled deals that can significantly reduce costs. Taking advantage of these discounts can make high-quality marketing software more affordable for your nonprofit.

5. Read reviews.

Ask for recommendations from other organizations and read user testimonials to gain insight into the nonprofit marketing software’s performance in real-world settings. Pay attention to reviews that address ease of use, customer support, and integrations with existing systems.

Platforms like G2, Capterra, and Trustpilot provide unbiased user reviews and highlight the pros and cons of different software, helping you make an informed decision.

6. Test before you commit.

Before purchasing software, use free trials or demos to see if the platform meets your needs. This allows you to assess the user interface, functionality, and overall fit with your organization’s workflow. Testing before committing helps ensure that it’s a sound long-term investment.

Best Workplace Giving Marketing Software for Nonprofits

Companies give back to nonprofits through various programs, such as matching gifts and volunteer grants. While these programs are valuable, it’s up to nonprofits to make supporters aware of them.

To promote workplace giving, try these nonprofit marketing tools:

Double the Donation Matching

When a company offers a matching gift program, it matches employees’ charitable donations, usually at a 1:1 ratio. However, up to $7 billion goes unclaimed in matching gift revenue every year. Lack of donor awareness is the biggest barrier to nonprofits receiving matching gifts, and Double the Donation (DTD) Matching offers a convenient way to provide education and solve that problem!

As the best matching gift marketing automation software, DTD Matching helps educate donors by sending automated follow-up emails and providing a searchable database of companies that offer these programs. You can add the search tool to key spots like your donation form and “Ways to Give” page to infuse workplace giving into the donation process and inform donors of their eligibility.

Our platform will automatically follow up with helpful emails based on individuals’ eligibility, delivering forms and instructions directly to donors so they can easily submit their requests. In addition, DTD Matching seamlessly integrates with other popular nonprofit marketing software and fundraising tools, ensuring that every aspect of your outreach is cohesive.

If you’re a visual learner, check out our overview video for a closer look at our matching gift software:

DTD Matching covers 99%+ of match-eligible donors, making it the world’s most comprehensive matching gift database. And with our free marketing templates for customers, promoting matching gifts has never been easier. From email headers to Instagram content, you’ll have everything you need to raise awareness for workplace giving.

Don’t leave fundraising money on the table. Get started with DTD Matching instead!

Double the Donation Volunteering

Corporate volunteerism is another powerful yet overlooked corporate giving opportunity. Dedicated software identifies and notifies supporters who receive volunteer time off (VTO) or are eligible for volunteer grants through their employers.

Those with VTO can spend time during work hours helping your nonprofit without sacrificing their paychecks. Meanwhile, those whose employers offer volunteer grants can earn a grant for your organization, typically based on the hours they volunteer. In some cases, companies offer both opportunities, meaning employees can volunteer while getting paid and also earn a grant for your nonprofit.

Double the Donation Volunteering is tailored software that helps nonprofits identify and market available corporate volunteer opportunities. With it, you’ll have:

An easy search plugin for supporters to check their corporate-sponsored volunteering eligibility on your website
Integrations with volunteer software to pass registration information into DTD Volunteering and identify opportunities
Personalized, automated emails that direct volunteers to their employers’ forms and guidelines

Paired with DTD Matching, you can equip all supporters to make the most of their donations and volunteerism through corporate giving. Plus, our free marketing templates support your outreach across different channels. Start raising awareness with DTD Volunteering!

Best Advertising Tools For Nonprofits

Paid advertising is a powerful way to promote important campaigns and involvement opportunities to your audience. These nonprofit marketing tools have advanced targeting features, helping you promote initiatives to likely beneficiaries, volunteers, and donors.

Considering that search and social media make up 80% of nonprofit digital advertising, we’ll focus on the most effective nonprofit marketing software for those outlets.

Google Ads

Google Ads enable advertisers to push targeted messages to specific users and pay only when users interact, ensuring every dollar spent drives impact. With Google’s advertising platform, you can launch your website’s content to the top of results for relevant searches on the world’s most popular search engine.

Using your Google for Nonprofits account, you can apply for free advertising credits to promote your mission, events, and fundraisers. Up to $10,000 per month makes this one of the best nonprofit marketing tools available! If approved for the Google Ad Grant, you’ll receive $10,000 per month to create ads like this one from the World Wildlife Fund (WWF):

You can tap into helpful features like:

Robust audience targeting based on location, age, interests, and other demographics
Keyword targeting to ensure ads appear when users search for mission-related terms
Ad assets to extend your ads with additional landing pages and call out important information
Ad scheduling to maximize exposure during peak engagement hours
Real-time analytics with detailed insights into ad performance

Since 2003, Google has awarded over $10 billion in free advertising to 115,000+ nonprofits in 51 countries through the Google Ad Grants program. Apply for the grant and start taking advantage of this valuable marketing opportunity.

If you need help, many nonprofits work with a Google Ad Grant specialist to create persuasive ads for their cause. While you pay for a third-party manager, they often drive results that outweigh their fees. Just choose a trusted partner that’s Google-certified, meaning they’ve been vetted by Google.

Meta Ads

Meta Ads offer nonprofits a dynamic way to engage supporters on their favorite social media sites. Meta owns platforms like Facebook, Instagram, and WhatsApp, making it an effective nonprofit marketing platform for any organization wanting to build awareness online.

For example, here’s an example nonprofit social media ad from Doctors Without Borders:

The ad generated $72,000 for GivingTuesday, double the amount the nonprofit raised with its campaign the previous year. It combined the generosity of GivingTuesday with the power of a matching gift drive to boost engagement, leading to amazing results for fundraising and cause awareness.

Similarly, your nonprofit can drive meaningful actions like donations and event sign-ups with helpful features such as:

Dynamic ad formats (e.g., video, text, image) on your preferred social media sites
Audience targeting to narrow down your ad’s audience by interests, gender, or location
Ad automation, such as automatically pausing underperforming ads, picking placements across platforms, and adjusting bids

Whether you’re raising money or recruiting volunteers, Meta Ads helps amplify your nonprofit’s message to likely supporters. Consider leveraging this nonprofit marketing tool if you know your target audience is active on social media! Note that Meta doesn’t offer discounts on ads for nonprofits.

LinkedIn Ads

LinkedIn Ads offers nonprofits a unique platform to connect with professionals, businesses, and industry leaders. Sponsored content, text ads, and message ads allow you to craft tailored campaigns for fundraising, awareness, and recruitment efforts.

With more than 1 billion professionals on the platform, LinkedIn Ads helps you reach decision-makers and build strategic partnerships to drive lasting impact. Tap into helpful features like:

Robust targeting options based on job titles, industries, and company sizes
Media-rich ads and text ads that appear in members’ LinkedIn feeds
Sponsored messages to deliver your nonprofit’s ads directly to users’ inboxes
Flexible pricing options that fit different marketing budgets

If you’re interested in corporate giving or have an audience of working professionals, LinkedIn Ads might be the right nonprofit marketing tool for your team. These features empower your nonprofit to deliver highly relevant campaigns where individuals and businesses will see them.

Best Email Marketing Software For Nonprofits

Nonprofit email marketing software enables direct, personalized communication with supporters. The following tools offer convenient features like automation and segmentation to streamline email outreach and drive higher open rates.

MailChimp

MailChimp is a popular email marketing platform widely adopted by nonprofits for its user-friendly interface. With a 40.04% open rate for nonprofits, it offers a range of customizable templates and automation features that make managing campaigns and subscriber lists simple. Its versatility and strong integrations make it a go-to solution for nonprofits looking to enhance their email outreach.

MailChimp scales from small initiatives to large campaigns thanks to these features:

User-friendly drag-and-drop email editor to customize your nonprofit’s designs
AI tools to quickly craft relevant headlines, copy, and fully built emails
Advanced automation for drip campaigns and segmentation
Seamless integrations with various apps and social media platforms

MailChimp delivers a balanced mix of simple and advanced features, making it an excellent choice for any sized nonprofit. Plus, MailChimp offers a 15% discount to verified nonprofits!

Constant Contact

Constant Contact is email marketing software for nonprofits looking for simplicity and outstanding customer support. Its straightforward interface allows users to quickly create engaging emails, while the extensive integration options extend its functionality.

Constant Contact is particularly effective for organizations looking to streamline communications without a steep learning curve. With Constant Contact, nonprofit membership organizations see a 43.04% open rate and nonprofit service organizations see a 39.84% open rate.

Some of its features include:

Intuitive email builder with customizable templates
Robust list segmentation and contact management
Email automation to send automated welcome, thank-you, and birthday messages
Real-time reporting and performance analytics to determine who opens and engages with your emails

Constant Contact provides a reliable and accessible solution, empowering nonprofits to engage with supporters effectively. It also offers other nonprofit marketing software for social media and SMS outreach.

Your nonprofit can receive a discount off Constant Contact’s standard pricing. The discount varies, but the cheapest option is to prepay for 12 months for a 30% discount.

GetResponse

GetResponse is all-in-one nonprofit marketing software that takes your email marketing to the next level. With tools for landing pages and webinar hosting, you can grow your list and drive meaningful engagement. Powerful email automation features make it easy to nurture donor relationships, mobilize supporters, and maximize fundraising efforts.

GetResponse helps nonprofits optimize their marketing strategies with features such as:

Advanced automation workflows for targeted campaigns
AI tools to generate email subject lines and copy
Integrated landing pages and webinar hosting tools
Optimized, responsive email templates with a drag-and-drop editor
Free stock images and GIFs for visually engaging emails

With a 54.54% open rate for nonprofits, GetResponse stands out as a versatile solution that coordinates multiple channels, making it a strong asset for nonprofits focused on holistic marketing management. Eligible organizations also receive a 50% discount on this nonprofit marketing software.

ActiveCampaign

ActiveCampaign combines email marketing, automation, and CRM tools to help nonprofits connect with supporters. Its automation features make it easy to create targeted campaigns for segmented audiences.

With a wide range of integrations and flexible setup, ActiveCampaign supports nonprofits in building stronger relationships through features like:

Advanced marketing automation and precise segmentation
Integrated CRM for comprehensive contact and relationship management
Customizable email templates and an intuitive campaign builder
Comprehensive analytics and performance reporting to hone your outreach

ActiveCampaign’s dynamic, all-in-one platform supports nonprofits in creating personalized, data-driven campaigns to foster lasting connections. Approved nonprofits can get a 20% discount.

Best Website Creation and Optimization Tools

A nonprofit’s website is the hub for donations, event registrations, and storytelling. Try these nonprofit marketing tools to create a strong website that performs well in search rankings and drives support.

WordPress

WordPress powers over 40% of all websites, meaning it’s a great option for building your nonprofit’s website. It’s a powerful, open-source site creation platform that doesn’t require advanced technical skills. With its array of customizable themes and plugins, WordPress enables nonprofits to create mobile-responsive websites tailored to their mission.

From blogs to donation pages, this nonprofit marketing software provides everything you need to power your online presence. Key features include:

Customizable themes to suit your nonprofit’s branding
Extensive library of plugins for added functionality (e.g., donation forms, event calendars, etc.)
SEO tools to improve website visibility
Integration with various fundraising and CRM tools to streamline donor management

WordPress’s open-source nature makes it ideal for nonprofits looking to build a professional online presence on a budget.

Wix

Designed for simplicity, Wix allows nonprofits to create stunning websites easily. Its drag-and-drop interface makes the design process accessible even to those with no technical background. It offers templates tailored to nonprofits, ensuring organizations can craft an online presence quickly.

Wix’s standout features include:

Nonprofit-specific templates with customization options
Integrated fundraising and donation tools to enhance online giving
SEO tools to improve search engine ranking
Mobile-friendly designs to ensure a seamless experience across devices

With its ease of use and tailored solutions, Wix is an excellent option for nonprofits seeking to create an impactful website without needing professional development. Nonprofits registered with TechSoup receive a 70% discount on a 2-year Wix Premium plan and a 1-year domain registration voucher.

Squarespace

Squarespace is a sleek website creation platform that is perfect for nonprofits wanting a visually appealing, easy-to-manage site. Known for its beautiful design templates and user-friendly interface, Squarespace allows nonprofits to create stunning websites highlighting their causes and events. The platform’s all-in-one nature ensures nonprofits can easily manage their content and donations on a single platform.

Features that benefit nonprofits include:

Professional templates with customization options
Built-in donation tools and eCommerce capabilities
Simple blog setup and content management for storytelling
Mobile-responsive design to ensure accessibility on any device
Powerful analytics to track website performance and engagement

With a focus on design and functionality, Squarespace offers a streamlined solution for nonprofits looking to create an effective and visually appealing online presence.

Wild Apricot

Wild Apricot is a comprehensive membership management and website creation tool designed specifically for nonprofits. It enables organizations to create a fully functional, mobile-optimized website with integrated tools for member management, event registration, and fundraising. Wild Apricot is ideal for membership-based nonprofits that must manage their community while offering a professional and engaging online experience.

Helpful features for building an online presence include:

Drag-and-drop website builder with customizable templates
Integrated membership management tools, including applications, automated renewal reminders, and member databases
Event registration and online payment processing
Donation pages and fundraising tools built into the platform
Email marketing integration for supporter outreach

Wild Apricot’s all-in-one approach to nonprofit marketing software helps streamline operations while enhancing your online presence, making it a great choice for organizations with membership-based models or active event programs.

Best Nonprofit Content Creation and Design Tools

Nonprofits need content creation and design tools to effectively communicate their mission, values, and impact in a visually appealing way. These tools can help your organization create engaging content for its website, social media, and email campaigns.

eCardWidget

eCardWidget offers nonprofits an innovative way to engage supporters through customizable digital greeting cards for fundraising, spreading cause awareness, and showing appreciation for supporters. With this nonprofit marketing software, your organization can provide interactive ways for donors, volunteers, and advocates to promote your cause.

Simply design your eCards, add them to your site, and encourage supporters to send them! They can even add a custom note to each eCard.

eCardWidget makes it easy to design and distribute personalized eCards using these features:

Customizable eCard templates for various occasions like holidays, birthdays, and cause awareness days
Integrated donation options allowing supporters to give by purchasing eCards
Simple drag-and-drop card design for quick customization
Reporting tools to track card usage and donations

eCardWidget is an engaging and creative tool for nonprofits to celebrate special occasions while raising funds and increasing awareness for their causes. Check out a creative eCard campaign that One Tail at a Time launched to spread awareness and raise money on Valentine’s Day.

Canva for Nonprofits

Canva for Nonprofits is a powerful design platform for organizations to create professional-quality visuals without design experience. With premium templates, images, and fonts, nonprofits can quickly design impactful social media posts, flyers, brochures, and more. Canva also offers collaboration tools, enabling teams to work together on designs in real-time.

Key features include:

Access to thousands of nonprofit-specific templates and design assets
Collaboration tools for team-based design work
Simple drag-and-drop interface for easy design creation
Social media and print-ready formats for versatility in outreach

Canva’s nonprofit program makes it easy for organizations to produce high-quality visuals that resonate with their communities, all at no cost for approved organizations.

Adobe Express

Adobe Express is a versatile content creation tool that empowers nonprofits to produce professional-quality visuals, videos, and web pages. It’s perfect for nonprofits looking to design compelling content for campaigns, social media, and promotional materials. Adobe Express combines the power of Adobe’s creative tools with a user-friendly interface, allowing nonprofits to craft stunning visuals.

Notable features include:

Pre-designed templates for social media, flyers, posters, and more
Easy-to-use photo editing tools to enhance images
Video creation tools for engaging multimedia content
Access to Adobe Stock collection photos, videos, and music

Adobe Express helps nonprofits elevate their digital content, making it easier to communicate their mission effectively. Best of all, the Adobe Express Premium plan is free to all approved 501(c)(3) organizations.

Nonprofit Marketing Resources

From email marketing platforms that foster strong supporter relationships to design tools that amplify your nonprofit’s message visually, these nonprofit marketing tools enable your team to focus on its mission while leveraging technology to drive success. Using effective software, you can design compelling campaigns that fuel donor relationships and spread awareness creatively. Investing in the right tools is a strategic move that empowers nonprofits to make a lasting difference.

To continue refining your marketing approach, check out these helpful resources:

9 Worthwhile Marketing Grants for Nonprofits & How to Apply. Cut down on marketing costs by applying for these helpful grants intended to amplify nonprofit causes.
Google Ad Grants Agencies: How to Pick The Best Partner. Explore recommended agencies that can help you create ads that maximize the impact of your nonprofit’s Google Ad Grant.
Digital Marketing for Nonprofits Made Easy: A Helpful Guide. Discover effective digital marketing strategies to make the most of your new nonprofit marketing software.