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Is today your birthday? Probably not, but chances are that it’s at least a few of your donors’ birthdays! To know for sure, nonprofits can use date of birth appends. With this information, you can unlock new ways to connect with donors, improve donor relations, and even launch more fundraisers. But just what are data appends, […]
Did you know that email marketing databases degrade by about 22.5% every year? Imagine what reaching 22.5% more donors during your next fundraising campaign could do for your cause! That’s where phone appending can help. By updating and adding phone numbers to your existing records, you can clean your data and ensure communications are successfully […]
The cleanliness of your data can either propel your organization to new heights or leave you sifting through the digital rubble of missed opportunities. This guide to data hygiene best practices explores the importance of maintaining clean data and how to do so to improve your organization’s operations. The insights we’ll share will change your […]
Effective recognition strategies motivate 80% of employees to work harder and reduce turnover rates by 31%. But even with well-planned tactics, such as corporate philanthropy or employee rewards, your strategy may lack an essential element to success: employee recognition platforms. The right tools can standardize, streamline, and enhance your employee recognition efforts. In this guide, […]
Gone are the days of high-fives in the office. Now, our workspaces stretch from kitchen tables to cozy corner cafes. But how do we say ‘thank you’ in ways that matter when our teams are scattered far and wide? Giving out the best parking spot or hosting a food truck day won’t work for people […]
What would your nonprofit do with a monthly stipend of $10,000 in free marketing funds? With the Google Ad Grant, part of Google’s corporate philanthropy program, eligible nonprofits can earn this amount in ad credits every month, enabling them to create keyword-targeted ad campaigns and drive traffic to their websites. 98% of searchers click a […]
As a nonprofit (or school) fundraising professional, you surely want to raise as much revenue as possible to go toward your mission. When it comes to optimizing your organization’s supporter engagement and fundraising strategies, having access to donor employer information can play a notable role in your levels of success. But how? Here are four […]
Integrating technology into your nonprofit’s daily workflow allows you to achieve more for your mission in less time. Fundraising automation is a useful technological advancement for modern nonprofits, allowing you to free up time and resources for mission-critical activities like sending supporter communications and promoting matching gifts. However, many nonprofits continue to do manual tasks […]
For nonprofits, Google represents an awesome marketing opportunity to grow their audiences and connect with motivated supporters. As one of the best examples of corporate philanthropy out there, Google offers free access to its Google Ads platform through the Google Ad Grant. The program requires some technical knowledge to navigate, which is why we recommend working […]
A whopping 26 million individuals work for companies that offer matching gift programs. However, only 8% of donors know whether their employer offers matching gifts, their eligibility status, and how to apply for a matching gift. Information about matching gift programs is often easily accessible, but many supporters don’t know to look for it or whether doing […]
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