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7 Canadian Companies With Matching Gift Programs to Know
If you’re searching for information on Canada matching gifts, you’ve come to the right place! As a nonprofit in the Canadian market, it can be challenging to secure corporate matching gifts from your donors’ employers. You’ll need to know which Canadian companies match donations and have a simple way to inform your donors of their eligibility.
That’s why choosing the right matching gift company database is more important than ever.
A comprehensive matching gift database holds information about thousands of companies that offer corporate matching gift programs, and this should expand into the Canadian market. After all, Canadian organizations and donors support important missions, and matching donations can get them even closer to their goals.
To help your nonprofit raise more through corporate giving, we’ll cover the following:
- What Are Matching Gifts?
- Examples of Canada Matching Gift Companies
- Our Canada Matching Gift Company Database
From nailing down the basics of corporate giving to discovering some popular Canada matching gift companies, this guide has everything you need to raise more.
What Are Matching Gifts?
Matching gifts are a type of corporate philanthropy in which companies match donations their employees make to eligible nonprofits. Many companies match at a 1:1 ratio, but others will match at a 2:1 or 3:1 ratio! When companies match at a dollar-for-dollar rate, that can double the impact of the initial contribution.
Here’s how the process works:
- A supporter donates to a nonprofit.
- The supporter uses a company search tool, which pulls from a matching gift database, to determine their match eligibility.
- The supporter reviews the guidelines from the database and submits their match request to their company.
- The company reviews the request and confirms the donation with the nonprofit.
- The company matches the donation.
With a matching gift database, it’s easy for supporters to determine their employer’s matching gift guidelines and submit a request. It even increases the chances a donor will submit a match request at all. Plus, 1 in 3 donors say they’ll give larger donations if they know their company will match their contributions.
Why Are Matching Gifts Often Overlooked?
While securing corporate matching gifts seems simple, corporate giving is often an overlooked source of revenue for organizations. Many nonprofits don’t have the time, staff, or resources to dedicate to matching gifts, as other tasks are typically more pressing. As a result, many donors are unaware their employers even offer matching gift programs.
While more than 26 million individuals work for matching gift companies, only 22% of this group knows if their company offers this type of program.
For small and large organizations alike, finding a dedicated team to secure corporate funding can be challenging when your team needs to tackle other fundamental tasks. Recent CSR trends indicate nonprofits are bridging this gap by proactively pursuing match opportunities.
A matching gift database can help immensely, especially when it covers companies where your donors work. That means if many of your donors are in Canada, you need a database that covers Canada matching gift companies.
Why Are Matching Gifts Valuable?
Matching gifts are essentially free money for your organization. Your nonprofit receives two donations for the work of soliciting one, and donors will know their donations go twice as far.
With the right matching gift company database, you can secure matching gifts from your supporters’ employers without overexerting your team.
Examples of Canada Matching Gift Companies
Now that you understand the fundamentals, let’s look at some of the most prominent Canadian matching gift companies. These companies, among many others, will match Canadian employees’ donations to nonprofits.
To locate your top opportunities, start by looking at your donors’ employers. From there, pull up those companies using our employer search tool, find the most generous match ratios, and look at nonprofit and employee eligibility guidelines. Then, you can estimate your matching gift potential!
Gildan Activewear
Gildan Activewear is a Canadian manufacturer of branded clothing. This company matches a maximum of $2,500 per employee per year at a 1:1 ratio. Full- and part-time employees are eligible, though retired employees are not. The program is available to charitable organizations in Canada, the U.S., and Honduras.
Explore Gildan Activewear’s matching gift program.
Deluxe Corporation Canada
Deluxe Canada helps businesses, enterprises, and financial institutions deepen customer relationships through technology-enabled solutions. Each year, Deluxe Canada will match a maximum of $3,000 per employee. This Canada matching gift company will match each eligible donor’s first $500 at a 2:1 ratio. Each dollar donated beyond that will be matched at a 1:1 ratio. Retired employees are not eligible for a gift match, though full- and part-time employees are.
Learn more about Deluxe’s matching gift program.
Sun Life Financial
Sun Life Financial is a Canadian financial services company and one of the largest life insurance companies in the world. This Canada matching gift company will match a maximum of $500 per year at a 1:1 ratio for active full-time employees. Also, Sun Life matches activity donations up to $20 per walk or run. Registered Canadian charities are eligible for matches.
Explore Sun Life Financial’s matching gift program.
The Home Depot
With its headquarters located in the U.S., the Home Depot is a large home improvement retailer with a generous matching gift program. The company matches up to $3,000 per employee per calendar year to most eligible nonprofit organizations across the U.S. and Canada.
Learn more about The Home Depot’s matching gift program.
AstraZeneca Canada
Headquartered in Mississauga, Ontario, AstraZeneca Canada is a global, science-led biopharmaceutical business. This company takes a more restrictive approach to matching gifts, which means a matching gift database would be extra helpful in determining eligibility. Full- and part-time Canadian employees can donate between $50 to $500 to the CRA-registered charity of their choice. Employees can help two charities with two donations each that are eligible for matching.
Explore AstraZeneca Canada’s matching gift program.
Canada Life
Founded in 1847, Canada Life Assurance Company was Canada’s first domestic life insurance company. It provides insurance, wealth management, and healthcare benefit products and services in Canada, the United Kingdom, Isle of Man, and Germany. It does the same in Ireland through Irish Life. The company matches full- and part-time employees’ donations to most nonprofits. They’ll match gifts between $50 to $5,000 per year at a 1:1 ratio.
Learn more about Canada Life’s matching gift program.
PPG Canada
PPG Canada, created in 1883 as Pittsburgh Plate Glass, is a global supplier of paints, coatings, optical products, and specialty materials. Through its foundation, this company matches employee donations to many Canadian nonprofits. Full-time, part-time, and retired employees are all eligible for charitable gifts between $25 to $10,000 to be matched at a 1:1 ratio per year.
Explore PPG Canada’s matching gift program.
Our Canada Matching Gift Company Database
Now that you’ve seen a few examples of Canada matching gift companies and the impact matching gifts have on organizations, let’s explore matching gift databases.
If you’re looking for a matching gift company database with the most Canadian market coverage, we suggest Double the Donation’s 360MatchPro.
How 360MatchPro Streamlines Canada Matching Gifts
For organizations and universities aiming to increase their matching gift revenue, 360MatchPro by Double the Donation is incredibly reliable. Our matching gifts automation platform streamlines your matching gift outreach and essentially serves as your matching gift team.
Here’s how 360MatchPro works:
- Once a supporter has donated, the platform automatically scans the information they provide, such as an email domain or employer details, to determine their eligibility for a matching gift.
- Depending on the supporter’s eligibility, 360MatchPro triggers an email outlining the next steps they can take to submit a match request. This includes guidelines and instructions for their employer and information about researching their eligibility if it’s undetermined by our system.
- 360MatchPro tracks each step, giving your team plenty of insight and the ability to track the match’s status.
Recently, we introduced an incredible innovation to the matching gift space: auto-submission. When a donor works for a company whose CSR software integrates with our tools, this individual can opt into auto-submission when giving to your nonprofit online. Our tools will automatically submit their match request to their employer for them!
Using 360MatchPro for your large organization comes with several benefits. You’ll grow your revenue by immediately (and automatically) presenting your donors with matching gift opportunities. Doing this can result in more matches driven to completion and more time to focus on what’s most important: your mission.
360MatchPro’s Coverage of Canada Matching Gift Companies
Finding a matching gift database covering most Canada matching gift companies can be challenging. Based on recent analysis, Double the Donation is Canada’s most accurate source of matching gift information, complete with customized program information, guidelines, and submission forms.
Here’s what we found:
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- Approximately 93-99% of individuals in Canada who work for a matching gift company will find their employer in Double the Donation’s database.
- Double the Donation’s database covers approximately $99,000 of $102,000 in matching gifts received by a global organization’s market in Canada.
- Among Canadian branches of large global companies, our database accounts for 483,760 employees of affiliate companies. Affiliate branches not in the database employ 4,124 individuals.
Overall, using Double the Donation’s database is a surefire way to provide the majority of your Canadian donors with the information they need about their employers’ matching gift programs.
How 360MatchPro Can Grow Your Nonprofit’s Revenue
360MatchPro by Double the Donation takes your opportunities for revenue to the next level. An automation platform like 360MatchPro can help you bring in significantly more matching gift revenue without adding pressure on your team. Watch this video for a quick overview of our tools:
- More opportunities for matching gift revenue. 360MatchPro determines matching gift eligibility using donors’ email domains and promoting matching gifts within donation forms, on confirmation screens, and by email. That means you’ll identify more matching gift opportunities and maximize revenue.
- More matches driven to completion. By automatically following up with donors and directing them to the necessary matching gift forms following the donation, you’ll drive more completed match submissions than ever before.
- More time for top opportunities. Instead of spending most of your time pursuing small dollar-value matching gifts, 360MatchPro will automate this process. That way, your team can focus on your highest-value opportunities, allowing you to personalize the follow-up emails for large match-eligible donations.
Overall, 360MatchPro can help increase your revenue via automated email outreach, and its tracking capabilities can help your team leverage the right donor data to identify even more matching gift opportunities.
Integrations That Streamline Matching Gifts in Canada
If you’re a nonprofit using a CRM, online donation tool, or peer-to-peer fundraising platform, you have the option to integrate 360MatchPro and start growing your matching gift revenue.
360MatchPro has 60+ integrations with many leading nonprofit platforms. These include:
- CRMs such as Blackbaud (Raiser’s Edge NXT), Salesforce, and Virtuous, so you can cultivate relationships with Canadian matching gift donors.
- Peer-to-peer fundraising platforms such as Classy, Fundly, DonorDrive, and Raisin, so you can integrate matching gifts into peer-to-peer campaigns.
- Donation tools such as Funraise, Qgiv, Donately, and iDonate, so you can pinpoint match opportunities in your regular fundraising efforts.
The integrations are simple to use and can have your organization collecting more in matching gifts in Canada in no time!
Here’s an example of how 360MatchPro works with Raisin, the leading Canadian fundraising platform:
Activate 360MatchPro within the Raisin platform to begin the matching gift experience. If you already have an account with 360MatchPro, simply enter your API keys within Raisin to activate the integration.
Next, decide which donation forms should feature the 360MatchPro search tool. Either integrate 360MatchPro across all live events on the donations module or activate individual events. Then, donors can search for their companies and receive a message like this one:
How to Customize 360MatchPro to Feature Canada Results
360MatchPro by Double the Donation is designed to accommodate nonprofits that fundraise in one or multiple geographic markets. You can customize search results and how the software works by adjusting geographic regions that apply to your nonprofit.
Add additional regions based on where most of your donors are located. When you select these regions, 360MatchPro will tailor the matching gift search results presented to your donors based on what you selected:
When choosing your geographic region(s), consider your nonprofit’s tax status and donors’ locations. For example, if your tax status is exclusively based in Canada and you primarily have Canadian donors, we recommend only selecting Canada.
Our matching gift database categorizes which geographic region a company’s matching gift program applies to. There can be one or multiple unique variations for a company.
All of this ensures the matching gift database meets your organization’s needs and is tailored to your specific region!
Additional Canada Matching Gift Resources
Choosing the right matching gift company database to secure Canada matching gifts doesn’t have to be impossible. Use a platform like 360MatchPro to ensure you have the best coverage of companies, and you’ll be on your way to securing more revenue.
In the meantime, continue learning about the essentials of corporate giving with these educational resources:
- Matching Gifts: Your Guide to Growing Your Revenue with Automation. Looking to learn the basics of matching gifts automation? Check out this comprehensive guide!
- What is Corporate Philanthropy? What Nonprofits Need to Know. Matching gifts are a powerful form of corporate support. Explore all the ways companies support nonprofits like yours.
- Trends in Corporate Philanthropy for 2024: How to Tap In. The corporate giving landscape is constantly changing. Stay in the loop with these global trends.
