Entries by Adam Weinger

Date of Birth Appends: Does Your Nonprofit Need One?

Is today your birthday? Probably not, but chances are that it’s at least a few of your donors’ birthdays! To know for sure, nonprofits can use date of birth appends. With this information, you can unlock new ways to connect with donors, improve donor relations, and even launch more fundraisers. But just what are data appends, […]

Phone Appending: The Secret to Better Marketing Results

Did you know that email marketing databases degrade by about 22.5% every year? Imagine what reaching 22.5% more donors during your next fundraising campaign could do for your cause! That’s where phone appending can help. By updating and adding phone numbers to your existing records, you can clean your data and ensure communications are successfully […]

15 Best Employee Recognition Platforms to Empower Your Team

Effective recognition strategies motivate 80% of employees to work harder and reduce turnover rates by 31%. But even with well-planned tactics, such as corporate philanthropy or employee rewards, your strategy may lack an essential element to success: employee recognition platforms. The right tools can standardize, streamline, and enhance your employee recognition efforts. In this guide, […]

Nonprofit eCards: Essential Tips for Memorable Messages

Capturing nonprofit supporters’ attention can be challenging. Even with a multichannel fundraising approach, plenty of other organizations and brands are vying for online engagement, creating competition for your nonprofit’s content. Your nonprofit needs a unique approach to online donor engagement, which is where nonprofit eCards come into play. Nonprofit eCards, also known as fundraising or […]

A Complete Roadmap to Purpose-Driven Cause Marketing

Corporate social responsibility (CSR) isn’t required from your business, but more and more of your customers and employees expect the businesses they support to contribute to social good. After all, studies show that consumers are four to six times more likely to trust, support, defend, and recommend companies that commit to a strong purpose.  Offering CSR programs like matching […]

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Matching Gift Letters: The Nonprofit’s Guide to Raising More

When it comes to fundraising, you know that communication with your donors is key. By ensuring that they understand all of the opportunities for contributing to your mission, you can convert interest into impact. Corporate matching gifts are a powerful yet often overlooked way to secure significant funds for your nonprofit. While over 26 million individuals work for companies […]