Google controls almost 92% of the global search engine market, processing more than 8 billion searches per day. Given its massive reach, this search engine is a powerful tool for nonprofits to convert curious web visitors into dedicated supporters. That’s why the Google Ad Grant is such an advantageous marketing tool for nonprofits. But to […]
Businesses today are not just expected to generate profits; they are also expected to give back to their communities and support social and environmental causes. To accomplish this, businesses must first understand the array of charitable giving options available to them. In this guide, we’ll explore the multifaceted landscape of corporate philanthropy, breaking down the […]
Matching gift programs can quickly double or triple your incoming donations, skyrocketing your fundraising revenue. This makes them the perfect vehicle for engaging donors, corporate partners, and other supporters who are already making a difference. It’s likely that a lack of awareness might be holding your nonprofit back from realizing its potential as more than 78% of donors are […]
Picture this: every donation you receive turns into two. It’s not some incredible magic trick, but rather, it’s a very real fundraising strategy that allows nonprofits to unlock the full potential of their supporters’ generosity. In the world of nonprofit fundraising, matching donation challenges have been capturing hearts, inspiring generosity, and multiplying contributions. These challenges […]
In today’s socially conscious world, businesses are placing an increased focus on the concerns that their employees, customers, and stakeholders have about the environment and society as a whole. According to a survey conducted by Paul Polman, 69% of U.K. employees and 66% of U.S. employees feel anxious about the future of the planet and society. […]
In the dynamic world of nonprofit fundraising, corporations provide a consistent revenue stream that helps organizations achieve mission-critical revenue. However, external and internal factors impact the effectiveness of corporate giving programs. Companies and nonprofits can make the most of corporate giving no matter what happens in the economy or society at large by monitoring and acting according […]
Imagine a workplace where employees aren’t just punching in, but rather, they’re passionately driving the company forward. Employee engagement is the lifeblood of such companies, pumping energy and creativity into every project. The most successful companies have recognized the key to productivity, innovation, and long-term growth lies in something more profound: employee engagement. In this […]
The writing is on the wall: For the past 20 years, Gallup has reported that the percentage of employees who are engaged hovers around just 30%. This means that on average, just one in three members of your team feel committed to their work. With numbers like these, implementing an effective employee engagement policy can […]
Matching gifts can have a huge impact on your organization’s fundraising revenue. After all, corporate matching gifts can double (or even triple) a donor’s contribution. But while the decision to collect matching gifts may seem like a no-brainer, many organizations don’t pursue this form of corporate philanthropy. It’s important to educate your staff and donors […]
Corporate social responsibility (CSR) is an essential component of many business strategies with many corporations using CSR to develop a positive brand image and drive sales. While highlighting your CSR efforts can enhance your marketing efforts and bottom line, there are other critical benefits for businesses and their communities. In this guide, we’ll answer key […]