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Integrating technology into your nonprofit’s daily workflow allows you to achieve more for your mission in less time. Fundraising automation is a useful technological advancement for modern nonprofits, allowing you to free up time and resources for mission-critical activities like sending supporter communications and promoting matching gifts. However, many nonprofits continue to do manual tasks […]
For nonprofits, Google represents an awesome marketing opportunity to grow their audiences and connect with motivated supporters. As one of the best examples of corporate philanthropy out there, Google offers free access to its Google Ads platform through the Google Ad Grant. The program requires some technical knowledge to navigate, which is why we recommend working […]
A whopping 26 million individuals work for companies that offer matching gift programs. However, only 8% of donors know whether their employer offers matching gifts, their eligibility status, and how to apply for a matching gift. Information about matching gift programs is often easily accessible, but many supporters don’t know to look for it or whether doing […]
The state of philanthropy is often difficult to measure. For instance, nonprofits in 2023 saw a 20-30% decline in donations on average. However, the amount given to nonprofits on GivingTuesday was up from the previous year, totaling $3.1 billion. With mixed signals like these, it can be difficult to know if changes in your nonprofit’s donations are reflective of […]
Engaged employees are more productive, loyal, and likely to speak positively about your business to friends and family. Outside of a few highly motivated individuals, your engagement levels depend on your business and your practices for connecting with employees. Of course, it’s easy to want to engage your employees and another thing to brainstorm engagement […]
Stop and think for a second: how many revenue sources does your nonprofit have? Do you primarily rely on contributions from individuals? Have a few grants? Maybe a corporate sponsor? Ideally, your nonprofit should have access to these channels and potentially even a few more income streams. By diversifying your revenue, your nonprofit will have […]
In an era where corporate social responsibility has become a cornerstone of successful business practices, organizations are looking for new ways to give back to the communities they serve. One powerful way to do this is to establish a matching gift program. A matching gift program allows your business to financially match employee donations to […]
Over the past few decades, corporate social responsibility (CSR) has catapulted into public consciousness with 70% of consumers wanting brands to take a stand on social and environmental issues. For those who are new to this concept, CSR is a business model where companies integrate social and environmental concerns into their business operations. This often includes conducting […]
Volunteering takes many forms. Running a bake sale to raise money for an elementary school, planting trees in a community park with a conservation nonprofit, and caring for a neighbor with an illness are all types of volunteering. Volunteering is part of the fabric of our society, ensuring we care for our neighbors and support […]
Data is a powerful resource for making strategic decisions. This idea is evidenced by McKinsey Global Institute’s claim that organizations backed by innovative data practices are 23 times more likely to acquire donors, consumers, and other essential stakeholders. In many ways, data has been established as a new currency in an information-driven era. As increased […]
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